Led by Corey Mangold, a public-company CEO and software engineer who understands business, finance, and operations, and how to scale companies. Behind him, a team of seasoned operators who have built and run companies together for over two decades, across consumer finance, Fortune 100 systems, and AI engines that read a company's numbers like a CFO. We take that to a small number of clients directly.
Every engineer is senior, US-based talent from the best pool there is. We do not outsource overseas where quality gets compromised.
Unit economics, pro formas, and scenario models that hold up under diligence. The numbers a company actually runs and raises on, not a spreadsheet that breaks on contact.
System design, data models, and the build, plus the hard part: standing up and leading the team that ships it. We have done this from greenfield to Fortune 100 scale.
Agentic pipelines and automation wired into real processes and real numbers, measured by what they remove from someone's day, not by the demo.
We use AI and a deep read of business and consumer behavior to build the customer personas and target audiences worth pursuing. We build the data and the model of who to reach; your media team runs the outreach.
A representative slice of the financial-analysis engines we build for clients. Read a project's numbers, prove what we can with deterministic rules, then escalate the rest to an AI lens that flags risk the way a seasoned investor would.
// A financial-analysis engine of the kind we build for clients.
// Read a project's numbers, prove what we can with deterministic
// rules, then escalate the rest to an AI lens that flags risk
// the way a seasoned investor would.
export async function runAnalysis(project, priorFindings = []) {
const benchmarks = await getBenchmarks(
project.assetType,
project.market,
project.unitCount,
);
// Deterministic rules first — math we can prove.
const ruleFindings = RULES.flatMap((rule) => {
try {
return rule.run(project, benchmarks) ?? [];
} catch (e) {
console.error(`Rule ${rule.id} failed:`, e.message);
return [];
}
});
// Then the AI lens, for the risk the rules can't see.
const context = buildContext(project, benchmarks, [
...priorFindings,
...ruleFindings,
]);
const response = await analyze(context, {
system: INVESTOR_PROMPT,
model: "claude-sonnet-4-6",
maxTokens: 1500,
});
const aiFindings = parseFindings(response)
.map((f) => ({ ...f, severity: rank(f) }));
return [...ruleFindings, ...aiFindings];
}Using AI and a deep read of business and consumer behavior, we build the customer and consumer personas, segment your real audiences, and model who is actually worth pursuing. You get the business case, the financial model, the audiences, and the software that powers it all. We build the intelligence; when it is time for outreach, your media team or agency takes the personas and runs the campaigns.
Research-backed, behavior-driven personas that describe who your real buyers are, what moves them, and where they are in the journey.
The segments worth pursuing, sized and prioritized against your model so spend goes where the return is, not where the noise is.
The data and the brief a media team needs to reach the right people. We hand off the intelligence; we do not run the ads.
We start with what exists and where the friction is. You get an honest architecture and financial read from a team that has led builds at scale, not a sales deck.
A working slice in production fast. Value visible before the big spend, not after.
We ship it on infrastructure your team can operate, stand up the people and process to run it, and make ourselves unnecessary.
A 45-minute call to map your system and see if there is a fit. No deck, no pitch. We look at the actual problem.
Prefer to write first? Tell us what you are working on and we will get back to you.